cf fEST

Ask | During 2022 Tactical Planning for Vertex Trikafta, we were asked to envision experiential events for cystic fibrosis patients. The difficulty in that lies in the fact that CF patients cannot be in the same room as one another because of the way their disease states interact. So — we created a virtual space for them in the form of a music festival. This work was pitched, but not produced.

Art Direction and Design | Will Burnett

Copy | Ryan Bell

CF Fest

A digital festival for the CF community. Illustrated lung speakers make up the logo of this festival experience, which expands out into virtual CFJam vinyls, playlists, and an online festival space to watch livestreams and interact with other patients.