LET’S DO BUTT STUFF - MERCH DESIGN
LEIGH TAYLOR WEISSMAN (TRAINER)
SLOGAN DESIGN
Personal training is an industry of health, wellness, and aesthetics — so the phrase “Let’s Do Butt Stuff” fits right in.
It pokes fun at an often overlooked way to exercise - glute first.
Leigh Taylor encourages people not to be so afraid of their own butts, so splashing this phrase across merch items was a key goal.
A sticker-like design with modernized 90s inspiration allowed me to put the phrase wherever we needed it.
And — if we needed a standlone logo icon, we also created a logomark.
Logomark
The MERCH
Standard fitness stuff - hoodies, sweatpants, totes, and water bottles (+ everyone loves a sticker).
And of course, we had to add in a few phrases in here: “Men Do Butt Stuff Too” and “I Feel it in My [<3]”
