METHOD

Challenge: Pair a product with a social cause.

Insight: Method is a household cleaning and bodycare company that focuses on being good all around — they’re “people against dirty” who want to make the world a better, brighter, cleaner place. The Parenting Methods product line was created to guide parents through some really tough hygiene conversations during their teen years, giving parents a way to better speak to their teenagers about puberty, and teens a nudge towards hygiene — and a cool new shampoo.

Art Direction | Will Burnett

Copy | Kylee Hegarty + Becca Buccholz