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Not Your Mother’s Clean Freak Dry Shampoo
Challenge: Encourage men to use Not Your Mother’s Dry Shampoo.
Insight: This is a product that men may not be used to using based on the fact that they fall outside the target audience — but the strategy would employ the same basic incentives for women using dry shampoo: convenient, saves time, cost-effective, and fresh hair.
Idea: Having good hair is important, even when you don’t know what you’re doing.
Art Direction + Copy | Will Burnett
Copy | Tatyanna Khashoggi
