ORKAMBI
Ask | After approval for 1-2y, Orkambi oral granules needed a patient testimonial to hit home how worthwhile the medication is for a real family. So we profiled Josh, Leisa, and Henry.
Art Direction and Design | Will Burnett, Ru Baarma, Cara Gagne
Copy | Martin Kearton
Orkambi Caregiver Video 1<2y
As primary Senior AD on this project, I was on the digital shoot (filmed remotely during COVID-19) giving art direction notes and working with an Art Supervisor to capture desired content. Post-shoot I was solely responsible for storyboarding, illustration, and motion design direction.
