THE ONE PLEDGE
Ask | Incentivize the general public to test for Type 1 Diabetes through a high-profile
influencer campaign.
Art Direction and Design | Will Burnett, Olivia Browne, Ling Yeung, Tatiana Girman, Matthew Nuzzi, Bona Jeong, Nicole Oclatis, Emily Kim
Copy | Abby Belani, Michaela Berkon, Ariel Klein, Calista Requijo
A Little Bit of an Intro…
To pair with the Screening campaign, we were asked to create a celebrity influencer campaign, using high-profile individuals with strong connections to Type 1 Diabetes. Those celebs were: Usher (Musician), Robin Arzon (Peloton), and Adam Schefter (ESPN Sports Writer + Reporter) and wife Sharri.
This portion of the campaign is on the same site as Screening, but was also expanded into Times Square Billboard OOH + an Experiential Pop-Up event, as well as individual video shoots, alongside digital assets.
Adam + Sharri’s T1D Story
For the production of this campaign, I worked with a creative team to scout, choose, and sell locations, develop storyboards, and
art direct across several shoot days.
USHER’s T1D Story
Times Square Live Event
It’s not every day you have artboards at a pixel size this big. I was lucky to do layouts across the square for a billboard flood during the live event.
