SIMON MALLS

Challenge: Encourage consumers to remember what they loved so much about the mall by creating a print campaign for an experiential/interactive event.

Insight:  Gen Z is actually keeping malls alive, as 95 percent of them visited a physical shopping center in a three-month period in 2018 (Bloomberg). Malls have acted as a hangout spot for several generations, so let’s hone in on that nostalgia.

Art Direction | Will Burnett

Copy | Kylee Hegarty