sECOND STAR to the right

As a part of Virginia Commonwealth University’s Summer 2020 AdVenture program, I was lucky enough to work with some young, creative advertising professionals from universities across the United States to complete a rebrand for the International Center for Missing and Exploited Children (ICMEC). Over 8 weeks we developed a brand for our team, executed a rebrand for ICMEC complete with a new name, a media plan, a campaign launch, and various other assets.

AWARDS:
Best Bunk Identity/Team Design
1st Place - Rebranding Category

Challenge: Rebrand ICMEC.

Insight: There is low awareness of ICMEC because they work at the center of a taboo subject that people tend to avoid looking into. People fear things out of their control, but in reality, being informed is essential to safety in a world full of endless dark corners.

Graphic Design | Will Burnett
Art Direction/Videography | Kolbe Granderson, George Guzman
Copy | Vy-Anh Nguyen
Strategy/Media Planning | Michelle Mead, Helen Tran
Account Management | Trisha Chandra, Taylor McNamara

 

Deck Design/Rebrand Highlights

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^ Click to view our comprehensive rebrand